Madrid, October 25, 2023 – Usyncro joins the Women Owned movement to support women-owned businesses, driven by the Women’s Business Enterprise National Council (WBENC), WEConnect International, with presence in the United States and globally.
After obtaining the WBE certification, the technology company, led by Cristina Martín Lorenzo, will be present at the first matchmaking event in Spain for women entrepreneurs and multinational purchasing companies, which will take place on October 30, 2023 at the Palacio de Santoña in Madrid.
The WEConnect initiative promotes global networking opportunities that reach multinational buyers and women-owned businesses based in more than 140 countries. The meeting will bring together WEConnect International member companies, women business owners, government agencies and partner organizations, and has been made possible thanks to the support of Ventanilla Única de Internacionalización (VUI), the Madrid Chamber of Commerce and the Community of Madrid.
For Usyncro, giving visibility to the leadership of its CEO in a traditional activity such as logistics and transport, where the presence of women is reduced to 20 percent, is a further boost to attract female talent. “We are not talking about positive discrimination, but about highlighting the presence of women in successful businesses and thus encouraging others to contribute to the sector, thus strengthening the diversity of our workforces and contributing to the achievement of the SDGs,” she says. Cristina Martín, CEO of Usyncro.
THE OBJECTIVES OF WOMEN OWNED
This certification makes it easier for consumers and businesses to interact with women-owned brands as a way to contribute to their business and personal growth. Women Owned responds to the challenges women face, “we raise awareness by providing resources to overcome financial, mental and emotional obstacles because we know the work and dedication that goes into bringing a vision to life,” they say.
Women Owned supports women entrepreneurs but also other organizations that do business with women-owned companies and help raise awareness.